Alcohol Advertisement

I decided to do a quick project over the weekend.  I have not really had the chance to do many pieces of work that are in the advertising genre.  The task was to create an advertisement for a made up alcohol product.  I looked at a lot of ad campaigns for drinks like Bacardi, Smirnoff, all types of cognac and beer and this gave me a general Idea of what would be expected.  I brainstormed a little to flesh out any ideas I had of what type of product I would make.  I came up with the idea to make a strong drink that had a strong looking bottle.  I couldn’t think of an interesting name for the product which did not sound stupid and clichéd.  Even though the idea was to create a little bit of a clichéd ad.  I decided to give it a french name since things sound better in french even if the translation is something ridiculous.  The name I chose was “Cheval-Vapeur” which means “horse power” haha.

 

 

 

 

 

 

After I decided on a name I needed to design the bottle.  I used photoshop to create silhouettes of the bottle.  In all areas of design, whether its a fragrance bottle or a character for a film, the silhouette is the most important aspect of the design because it can quickly convey the tone of the design.

 

I wanted a very strong, bulky looking bottle to match the strength of the alcohol. I ended up choosing Bottle number 6. It was not the most creatively designed bottle out of all the silhouettes but I think it fit what I was trying to accomplish. It was quite simple to model. I found that complicated and artist bottle designs are only really seen for fragrances.

 

Once the modelling the bottle was complete I moved on to design the the label. This was done in a similar fashion to the designing the bottle. I made a silhouette design in photoshop and the modelled it in maya. I modelled the label by duplicating some of the polygons on the front of the bottle and I made a cookie cutter type shape from the silhouette design which I then used as a boolean to cut the shape out of the duplicated faces. This insured that it kept its curved shape around the bottle. The label shape was then smoothed and Uv’d.

 

 

The next step was to render it. I had a simple setup. I used dielectric materials for the bottle glass and the liquid. The lighting was rather simple, A couple of key lights, a HDRI dome and a few planes with white surface shaders on applied to them for studio reflections. I then put the render into photoshop and created the background and smoke effects.

I am quite happy with how it turned out. It took me around 2 and a half days to complete. I did not have a clear idea of what it was going to look like from the beginning and it would have been done quicker if the lighting scene and design of the bottle and label were already worked out.